Upgrade #1: Use Inspiration Sparingly

The first time I heard motivational speaker, Zig Ziglar, I was in 9th grade.  It worked for me.  I listened to his cassette tape over and over again until I had it memorized.  I had never heard anyone say, “You can do what you wanna do; you can be what you wanna be”, until then.  He said it, and said it passionately, and he’ll always have a place in my repertoire of influences.

Since then, I’ve read all the classic “Rah! Rah! You can do it!” books.  I was in pharmaceuticals sales, and in fact, they demanded we read ‘em.  It was easy for me because I had essentially grown up on that stuff.

When I got into nutrition, I just did what I had always done and spring-loaded my radio, TV, and writings with the Ziglar-esque “Rah! Rah!” stuff.  After going across the country and doing seminars and working with clients, I’ve discovered that the Rah! Rah! stuff can be really over-rated.

I read a study recently that demonstrated the limited use of the inspirational talks.  Instead, it showed that the long-lasting impetus to change came from focusing on process, rather than “You can do it!” messages plastered across your computer’s desktop.

So this year, I’ll still agree that “You can do it!”, but we’re gonna focus more on “HOW you can do it!”  (Don’t anyone come down on Zig, though!)

 
 

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