Marketing Framed As Science
One of the things we in the natural health field are accused of is “ignoring science”. This is laughable, of course, but it highlights how well the conventional medicine machine has done at casting us as ignorant and naïve.
I’m not the one to look to for high IQ, academic gravitas. I’m just a guy from Oklahoma who used to work for the drug companies, and was paid well to educate physicians. While I was in this industry, I learned an awful lot about how the drug companies work, and how they are able to make obscure their true marketing intentions with scientific-sounding arguments. The “science” terminology is a convenient way to cause average consumers’ eyes roll back into their heads, and eventually just blindly trust what the folks in the white lab coats tell them.
How about that Vioxx, huh? Today, I read a report that an early “clinical study” done by Merck was actually done for the purpose of marketing the drug after it’s launch, rather than the stated purpose of “testing for side effects”. One journal writer said that this “is an example of marketing framed as science”.
You see, if you don’t tell people what the purpose of the study is, patients could be lured into doing the study under false pretenses. You open people up to injuries.
Vioxx was approved for sale, was financially successful, and now is no longer being sold at all after allegations that it caused the injury and/or death of untold thousands.
Merck denies the accuracy of both the intention of the early study, and the allegations that Vioxx caused injury and/or death.
Do those denials work for you?
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